Practitioner Herru Adi
Discipline Strategic Design
Rev. 09 YRS · 2026

Field Notes

Thinking out loud, in writing.

Design, business, and the conversations worth having.

Oct 28, 2026 Business x Design Half-Hearted Design Pays Almost Nothing: What McKinsey's 300-Company Study Actually Says Everyone quotes McKinsey's 32%. The overlooked finding is that three of four groups performed almost the same. Here is why half-hearted design pays so little. read → Oct 20, 2026 Process Service Blueprint vs User Journey Map: Why Fixing the Screen Won't Fix the Experience A journey map shows where users struggle. A service blueprint shows why. Here's how to tell which one your project needs, and what it costs to pick the wrong one. read → Sep 14, 2026 Process Design Thinking, Double Diamond, or Design Sprint? A Practical Guide to Choosing the Right Method Most designers can define Design Thinking, Double Diamond, and Design Sprint. Fewer can say which one a project actually needs. Here's how to decide. read → Sep 12, 2026 Field Notes Designing for crypto when you know nothing about crypto What happens when you have to design for a domain you don't understand. A story about learning fast, asking better questions, and not faking expertise. read → Sep 12, 2026 Field Notes What a kitchen chaos taught me about SaaS product design Designing AYCE's kitchen operations system taught me something no design course could. A behind-the-scenes look at operational software design. read → Sep 12, 2026 Business x Design The most expensive design mistake isn't bad UI, but it's building the wrong thing Why shipping the wrong product costs more than any design bug, and how to spot the warning signs before it's too late. read →

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Response within 2 business days · GMT+7

Status
Reviewing new engagements, Q4 2026
Fit
Teams deciding what to build next, from startups to established organizations
Also a fit
Execution that needs strategic oversight, not just delivery