REV01
AYCE
- Symptom
- Kitchen operations running on memory and panic.
- Build
- A system so simple, it runs itself.
Shipped
Client Brief, As Received
"We need a landing page that looks premium and converts."
"Something like Stripe, or Linear. Modern. Clean." "Maybe a gradient hero."
"Can you also make the logo bigger?"
→ none of this is the brief. it's a mood board.
→ what are you actually asking people to believe?
→ what are you actually asking people to believe?
Great design won't save a broken business.
Case Log
Three problems, diagnosed and rebuilt.
REV02
Hoteely
- Symptom
- Hotel management scattered across too many screens.
- Build
- One clean, intuitive screen that replaced the chaos.
Shipped
REV03
Vantagelab
- Symptom
- Market noise, and a first-time crypto founder losing to complexity.
- Build
- Clarity, without dumbing the data down.
Shipped
"Hidup harus berguna bagi sesama."
Life should be useful to others.
Not a tagline, the operating principle. Also my son's name: Gunaka Sasama.
Field Notes
Thinking out loud, in writing.
Got a problem worth diagnosing?
I take on a small number of engagements at a time, full thinking, not spare hours. If the brief needs interrogating before it needs designing, that's the conversation to start.
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