Field Notes

Thinking out loud, in writing.

Design, business, and the conversations worth having.

Feb 20, 2025 Field Notes What a kitchen chaos taught me about SaaS product design Designing AYCE's kitchen operations system taught me something no design course could. A behind-the-scenes look at operational software design. read → Feb 3, 2025 Field Notes Designing for crypto when you know nothing about crypto What happens when you have to design for a domain you don't understand. A story about learning fast, asking better questions, and not faking expertise. read → Jan 15, 2025 Business x Design The most expensive design mistake isn't bad UI, but it's building the wrong thing Why shipping the wrong product costs more than any design bug, and how to spot the warning signs before it's too late. read →

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I take on a small number of engagements at a time, full thinking, not spare hours. If the brief needs interrogating before it needs designing, that's the conversation to start.

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Response within 2 business days · Bandung, GMT+7

Status

Reviewing new engagements, Q4 2026

Fit

Startups & growing teams deciding what to build next

Not a fit

Pixel-pushing on an already-validated brief